Sanremo's Mediterranean climate and attractive seacoast setting on the Italian Riviera make it a popular tourist destination.

An average of 12.2 million viewers watched the final night of the 73rd Sanremo Festival, giving the show a viewing share of 66%. The final night of the 73rd Sanremo Festival saw an average of 12.2 million viewers tune in live to see the festival live from the Ariston Theatre.