Schnell takesover as managing director of Lo SchiffbaudervedIt’sifficile marketING and business development at Carabao, has left his role, marking the 🗝 end of his second stint at the energy drink company.

As managing director, it my mission to make energy drinks fun 🗝 again, bring back that originality and authenticity. Thirty thr’s what we did with Lo, taking something that was tired and 🗝 bringing it back to life.

Schell takes over the top job from Vincent Stallen, who was instrumental in the brand's UK 🗝 launch more tha. He spent eight years at the company before taking a newly created role within theC & a 🗝 brand part of AB InBev, where he will concentrated accelerating the growth of ontrary.

He latter admit’s that his unexpected departure 🗝 from Carabao wa. Not so much differFrent from that of predecessor. I loved my time at Carabao, I loved the 🗝 team, but i never thought l’d miss the process’s hustle and bustle. During my second Tenure at Carabao, l looked 🗝 around and thought: ‘D you know what? It’snot the right environment for me anymore.

Carabao currently holds as eight percent market 🗝 share of the UK’s £756m energy drinks market, according to the latest Nielsen data. With plans to renovated its entire 🗝 squad of ambassadors - including previous snooker world champion Shaun Murphy - the brand is hoping to take another sizable 🗝 chunk out of market leader Red Bull’s dominance.