As well as the company's founder and chief executive, she is Bet365's majority owner. Unlike other business owners who earn the majority of their wealth through dividends or share payouts, Ms Coates is paid a significant salary.

Bet365 is available to players in the United States who are aged 21 or older (18+ in Kentucky). Currently, Bet365 is legal and accessible in seven states, including Colorado, New Jersey, Iowa, Kentucky, Ohio, Virginia, and Louisiana. Residents of these states can enjoy the services offered by Bet365.