Background of the Case:

In recent years, online betting has become increasingly trendy in Brazil. With over 137 million internet users ♣ and the legalization of online gambling in 2024, the market potential is evident. I got the opportunity to be part ♣ of a dynamic team working on the online betting business targeting the Oscar 2024. The challenge was to attract and ♣ engage users interested in entertainment and sports betting in the Brazilian market.

Description of the Case:

We leveraged the hype of ♣ the Oscars by offering various odds and opportunities to bet on the winners across the different categories. We focused on ♣ creating targeted & eye-catching advertisements (landing pages, social media, email marketing) that highlighted the ease use of our platform, wide-ranging ♣ categories, lucrative odds, user-friendly interfaces, and secure payment methods.

Implementation Steps: