Cristiano Ronaldo's disdain for Coca-Cola has been one of the major talking points of Euro 2024, but why did his ❤️ actions cause so much controversy?

Goal is here to tell you everything you need to know about the incident.

Ronaldo has once ❤️ again been one of the star attractions at the European Championship, scoring three goals in Portugal's first two group matches ❤️ to put them within sight of a place in the round of 16.

However, the Juventus superstar's exploits on the pitch ❤️ have been overshadowed by a now-infamous show of contempt towards one of the world's most popular brands in front of ❤️ the media.

What was the Cristiano Ronaldo - Coca-Cola incident?