Since its inception, Pinnacle has become a medium-sized, fully licensed, online sportsbook.

Pinnacle Sports rebranded to Pinnacle on June 1, 2016[1] ❤️ after acquiring the pinnacle.com domain name.[2]

Presently, the company has customers in over 100 countries and is available in 19 (including ❤️ international English) different languages.

While most of the company information, including number of employees and gross revenues are kept private, Michael ❤️ Konik, author of The Smart Money, believes "it would not be out of line to guess that their [Pinnacle Sports] ❤️ annual handle is in the billions of dollars."[3]

Pinnacle headquarters are located on the island of Curaçao of the Kingdom of ❤️ the Netherlands, and the group is fully licensed and regulated by the Government of the Netherlands Antilles (license number: 8048/JAZ2013-013),[4] ❤️ which also functions as the regulating body for the gaming industry.