Vaduz is unique in that it represents its own national association in the UEFA Europa Conference League when winning the domestic cup, whilst playing in another country's league. This is due to Liechtenstein not organising its own league.

Bwin heavily invests in partnerships with European markets. It has sponsored multiple leagues and sports in the past, contributing to the brand's global expansion. Some of its biggest sponsorships include FC Union Berlin, Borussia Dortmund, Dynamo Dresden, and FC St. Pauli.